Exhibitor applications now open for London Toy Fair 2025

Exhibitor applications for Toy Fair 2025 are now open via the Toy Fair website.

Organised by the British Toy & Hobby Association, Toy Fair will return to Olympia London between January 21st and 23rd 2025, occupying the Grand, National and Upper West Halls.

Exhibitors can choose from three stand packages: space-only, shell scheme and the economy package in the ‘Gold Zone’ – a hub of stands for smaller, and up-and-coming companies, formerly known as The Greenhouse.

“Toy Fair 2024 was a great celebration of not just 70 years of the show, but also of our exhibitors and visitors who continue to support the show and make it a vibrant and enjoyable experience for all involved,” said Majen Immink, Head of Toy Fair at the BTHA.

“We can’t wait to welcome everyone back through the doors of Olympia for 2025 to kickstart the business year. We have already been inundated with exhibitor enquiries for 2025 so I’d encourage anyone wanting to exhibit to get their applications in early to avoid disappointment.”

Exhibitors who pay a 25% deposit by April 26th 2024 will benefit from a 3% early booking discount applied to their balance invoice.

To view stand package options, costs and to apply to exhibit, please click here. For more information on exhibiting and sponsorship, contact [email protected] or call the team on 020 7701 7127.

Visitor registration will open in September on the Toy Fair website.

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