Posted on 12th September 2017
Monday saw us launch the first part of our Gruffalo Design Challenge, in association with Magic Light Pictures.
The event saw designers flock to Chessington World of Adventure’s Safari Hotel for a conference where they were brought up to speed on all things The Gruffalo by Magic Light’s brand director Daryl Schute, marketing and approvals executive Alex Sanson and licensing manager Aidan Taylor-Gooby.
All delegates then got to step aboard The Gruffalo River Ride Adventure to get a full sense of the brand in action.
Designers now have two weeks to come up with Gruffalo design concepts before pitching them to Magic Light in two weeks time.
Thanks to everyone that came along, we’re looking forward to seeing at stage two in a few weeks to see what exciting new The Gruffalo play concepts you come up with!
If you’re interested in running one of our Design Challenge events for your brand, email Billy@mojo-nation.com.
More Recent News
Women In Toys looks to support and grow the inventor community with virtual WIT Launch: Invent program
Launching in Spring 2021, WIT Launch Invent is an eight-week virtual course that will boast interactive sessions, recommended readings and exclusive pitching opportunities.
Argos details its top 12 toys for Christmas 2020
“This year’s top toys list offers a huge variety of new products, ranging from toys inspired by the biggest TV and gaming franchises to bizarre – but crucially, fun – pooping animals,” said Argos’ Juliet Ward.
Brunel University looks to collaborate with toy firms on industry projects
UK-based companies have the opportunity to collaborate not only with Brunel, but with the international community that makes up the Design Factory Global Network (DFGN).
Spielwarenmesse 2021 to feature wider aisles, face masks and no stand parties as part of Covid-19 safety measures
Exhibitors will be required to keep a contact list for all customer appointments held at stand tables where masks are removed.
Kids Insights expands into Canada and Australia
“We are now surveying an additional 21,000 children in both countries, providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts,” said Nick Richardson, CEO of The Insights People.
Cubed: The Puzzle of Us All, a new book from Rubik’s Cube inventor Erno Rubik, set to launch in September
Cubed sees Rubik detail his journey to creating the iconic Cube, as well as covering the art of creativity, playfulness and invention.
Comments