Fisher-Price Wood brings “fresh perspective” to wooden toys

Fisher-Price has debuted its new all-wooden line, Fisher-Price Wood.

The range features ‘fresh, modern designs that encourage open-ended play’, is designed to last and is made with wood from FSC-certified sources.

“For 94 years, Fisher-Price has been dedicated to helping children have the best possible start in life through innovative, trusted toys that provide hours of fun and enrichment,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.

“With the debut of Fisher-Price Wood – a line that harkens back to the brand’s very roots – we’re bringing a fresh perspective to the timeless appeal of wooden toys that are affordably priced, made from FSC-certified wood, and designed to nourish a child’s creativity and development.”

Fisher-Price Wood is now available exclusively at select Walmart stores and on Walmart.com.

Brittany Smith, Vice President of Toys at Walmart, said: “We are excited to be the exclusive retailer for the newest innovation from Fisher-Price. This new assortment is on-trend with what parents are looking for and we’re excited to be able to offer them quality toys at an affordable price.”

The debut Fisher-Price Wood range spans:

• Fisher-Price Wooden Ring Stacker
• Fisher-Price Wooden Activity Triangle,
• Fisher-Pric Pound and Tap Bench Xylophone
• Fisher-Price Wooden Mandala Puzzle
• Fisher-Price Wooden Coffee To Go Set
• Fisher-Price Wooden Toolbox Set
• Fisher-Price Wooden Treehouse Ball Run
• Fisher-Price Wooden Stacking Blocks
• Fisher-Price Stacking Shape Sorter
• Fisher-Price Wooden Music Table

Fisher-Price Wood will also be available at key retailers in Europe and other global markets this fall.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.