Posted on 22nd November 2018
By Billy Langsworthy

Fuse London’s long-time client relations manager, Eleanor Black, is joining the toy invention company’s commercial team.
“The company is servicing more and more customers and all over the world so we wanted to expand the team working closely on seeding and licensing our IP,” said Fuse partner Kevin Gillon.
“Eleanor’s experience, knowledge and great relationships with many of our clients will be invaluable in helping her succeed in this new role. We feel that with these changes, our reach to those companies and brands looking for leading product innovation in any territory, is greater than ever.”
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The event, held during New York Toy Fair, celebrates the brightest women in the toy, licensing and entertainment industries.
“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.
“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.
“The games category is another avenue to deliver pop culture to our ever-growing fan base,” said Funko president Andrew Perlmutter.
This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.
“We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us by launching a newly imagined omni channel retail experience for our beloved brands here in the US,” said Tru Kids’ Richard Barry
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