Gamefam and Moose Toys bring Heroes of Goo Jit Zu to Roblox

Gamefam has extended its partnership with Moose Toys to include bringing Heroes of Goo Jit Zu into Roblox.

Goo Jit Zu characters now appear in two of Gamefam’s Roblox games: Weapon Fighting Simulator and Easy Obby. Players to complete a cross-game Goo Jit Zu quest involving duels in Weapon Fighting Simulator and a branded obstacle course within Easy Obby. This includes earning Goo Jit Zu-inspired weapons in the game, as well as other themed reward items to use within Roblox.

“Moose Toys has been leading the way with some of the most innovative products in the toy industry, and now we’re partnering to bring the same level of innovation to Roblox and delight kids where they hang out in this new era of play,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays.”

Katherine Resto, Senior Director for Media at Moose Toys, added: “Since its launch in 2019, Heroes of Goo Jit Zu has become a smash hit with a dedicated global fan base and activating on Roblox is a natural progression and key media lever for us, as a more immersive and interactive experience for fans.

“Gamefam is a leading game developer, particularly when it comes to Roblox, and as we continue pushing gaming as a key media lever for Moose, their partnership has been invaluable. Working with Gamefam to debut these beloved characters on Roblox will not only delight our existing fan base of aspiring Heroes but also draw in new fans in a fun way that resonates with them in the long run.”

Gamefam and Moose previously worked together to bring Magic Mixies to two of Gamefam’s popular Roblox games, Twilight Daycare and Easy Obby, resulting in 43 million visits.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Trefl teams with Hachette Boardgames UK to bring Spy Guy range to UK

“We’re thrilled to be bringing some of the very best kid’s games to the UK market via Trefl with their incredible Spy Guy games,” said Rob Trounce of Hachette Boardgames UK.

Bonkers Toys signs as master toy partner for Pocket.watch’s Toys and Colors brand

“We’re excited to create a line that captures the imagination and joy that Toys and Colors brings to kids worldwide,” said Brian Bonnet, CEO of Bonkers Toys.

Exploding Kittens launches comic-generator card game, Horrible Therapist

The game sees players build comics, all centred around a therapist offering mad treatments for their patient’s concerns.

Gibsons to launch RHS games and puzzles in 2025

“For this new venture into jigsaws, board games and card games, we could not have chosen a better partner,” said RHS Licensing Manager Cathy Snow.

Hasbro launches Monopoly drinking game, Monopoly Board Crawl

Sips are currency, so when players land on a property, they can buy it with a drink.

Spiel Essen 2024 hailed “a complete success”

“We have great plans ahead to keep Spiel up-to-date and attractive to exhibitors and visitors from all around the world,” said Florian Hess, Managing Director of Merz Verlag.