Gap to kick off Mattel partnership with Barbie apparel range

Posted on 19th April 2023 By Billy Langsworthy

Gap has partnered with Mattel on a series of apparel collaborations inspired by brands like Barbie and Hot Wheels.

The first range to launch will be the Gap x Barbie collection spanning tees, skirts, logo hoodies, denim, button-downs and accessories, as well as pet apparel. The collection launches from May 23rd.

Gap will launch further Mattel collabs throughout the year, including one focused on Hot Wheels.

“We are excited to partner with Gap to combine Mattel’s iconic brand portfolio with Gap’s signature products,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

“We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.”

Christopher Goble, Head of Merchandising at Gap, added: “Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun.

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the world to create memories with Gap x Mattel.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here