Giochi Preziosi to bring Golden Bear’s Bing range to France in 2024

Acamar Films has partnered with Giochi Preziosi as the master toy distributor for Bing in France.

Giochi Preziosi will introduce a range of Bing plush and plastic figurines from Acamar Film’s master toy partner – Golden Bear – to French retailers from Spring 2024.

“We care passionately about meeting the needs of our young Bingster audience and work tirelessly on our local-language productions,” said Mikael Shields, CEO at Acamar Films.

“We want every single child to believe that Bing truly is ‘round the corner, not far away’. For Bing to receive such a tremendous welcome in France is heart-warming and joyful for our entire team.”

Bing has been performing strongly in France. It was the most watched pre-school programme in April on national broadcaster France 5 and also achieved the highest weekend audience share amongst 4-10 years old with 19.7% in the same month.

Patricia Adane, Programming Director at France Télévision, added: “We were confident that French families were going to appreciate the quality of Bing along with the way in which the series shares stories that are recognisable and reassuring.

“That Bing has become the top series so soon is unprecedented and suggests that the show is making a powerful connection with audiences.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.