Informa Markets’ Global Licensing Group has teamed up with trade association Licensing International to launch Licensing Week – a virtual event spanning five days of keynotes, matchmaking, networking and a digital exhibition.
Taking place from June 15th to 19th, Licensing Week aims to connect licensing businesses with retailers, manufacturers, experts and media ‘at a time when physical networking and deal-making is proving impossible’.
Licensing Week will spotlight Brands & Lifestyle, Character & Entertainment and Art, Design & Emerging Categories, as well as host Licensing International’s Licensing University, a live Pitch the Brands event, an exhibit hall and a matchmaking service.
“Doing business within the licensing industry is simply not possible without connections – whether that be making new ones or reinforcing and nurturing existing ones,” said Anna Knight, Vice President, Global Licensing Group, Informa Markets.
“We know from speaking to our colleagues that it’s business-critical for them to have the chance to connect in early summer, which is why have pulled out all the stops to create this new event in June.”
Maura Regan, President, Licensing International, added: “The global licensing industry is creative, innovative and robust but, like many others, it has been battered by the COVID-19 storm. It’s our job at Licensing International to help the industry not only weather that in the short term, but to also work together to adapt to this new normal, understand what it means for all of us and help to rebuild the industry long term.
“By pooling our reach and resources with Anna’s team at the Global Licensing Group, we believe Licensing Week will mark the start of that journey and I look forward to welcoming the entire industry online.”
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