Golden Bear signs as master toy partner for Toikido’s PeaKeeBoo

Golden Bear has signed up as the master toy licensee for Toikido’s new pre-school animation series, PeaKeeBoo.

PeaKeeBoo is a nature-inspired show centred on Pea, a small, green creature, Kee, a little bird, and Boo, a large, grey boulder-esque character.

Golden Bear will launch the toy line – spanning textured plush, figurines and activity sets – in autumn/winter of 2025.

“With our rich history and knowledge of pre-school licenses we like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

“In addition, the chance to work with the great disruptive team at Toikido was too good an opportunity to turn down. We look forward to bringing fantastic toys to consumers, who will undoubtedly fall in love with the characters as much as we have.”

Will Ochoa, Chief Commercial Officer at Toikido, added: “Golden Bear Toys’ reputation for excellence in toy manufacturing is unrivalled, and we are excited to have them on board as the master toy licensee for PeaKeeBoo. Their innovative approach to toys will greatly contribute to the holistic educational experience we envision with PeaKeeBoo.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.