Greenhouse Area at Toy Fair 2018 now sold out

Posted on 9th August 2017 By Billy Langsworthy

Toy Fair 2018 is set to replicate the success of the 2017 show, with just five per cent of the overall space remaining.

The exhibition is almost sold out nearly six months in advance of the show opening on 23rd January, with space in the Greenhouse Area already sold out.

This year, the Greenhouse Area, dedicated to helping small and start-up companies break into the industry, has been extended by 80sqm to accommodate the huge demand for the area and to support the ever-growing talent in the industry. The expansion equates to 16 more stands, which will help the show to nurture and support smaller companies looking to make their mark in the toy industry.

The Greenhouse will welcome many first-time exhibitors to the show including Forever Collectibles, Rainbow Eco Products, Added Smile and Bildy.

The show will also welcome back 75% of exhibitors across the toy, hobby and game sector, from last year’s Toy Fair with returnees including Flair Leisure Products, Playmobil, Spin Master, Character Options, Vivid, Orchard Toys plus many more.

“The London Toy Fair is a major highlight in the calendar for Character Options,” said Jerry Healy, group marketing director for Character Options.

“The event allows us to cost effectively showcase our entire portfolio to the widest cross section of UK retail possible under a single roof. There are in addition many other benefits that come with the show; Toy Fair is the first opportunity to present key lines and stand out products to the media which generates many opportunities to explore throughout the year particularly at the time of launch. What’s more, as the showcase event for our industry, the London Toy Fair also provides a great place to renew friendships across all sectors of the toy trade.”

Toy Fair return to Kensington Olympia from January 23rd to 25th 2018 and will accommodate more than 250 exhibiting companies.

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.