Hape, Playmobil and Ravensburger among Spielwarenmesse ToyAwards winners

Spielwarenmesse kicked off earlier this week with the presentation of the ToyAwards, celebrating ‘outstanding, innovative products’ across four age-specific categories and a new Startup group.
The Baby & Infant category saw the award go to the Magic Touch Piano Musical Toy from Hape International and Kids II, while BRUDER Spielwaren clinched first place in the Pre-School category with its bworld theme sets.
In the SchoolKids category, the Magical Mermaid World from PLAYMOBIL emerged as the winner, while the quiz game kNOW! from Ravensburger won the accolade in the Teenager & Adults segment.
Finally, in the Startup category, Shenzhen Bell Creative Science and Education came out on top with Mabot.
More Recent News
LEGO readies The Goonies set
Brand-new elements were designed for Sloth’s pirate hat and bandana, and Mama Fratelli’s hair and beret.
Paladone to launch LEGO range in 2026
“This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power,” said Jim Downey, Chief Executive Officer of Paladone.
YuMe Toys details 2026 slate, spanning IP like One Piece, Hello Kitty and Molang
“Our 2026 portfolio underlines YuMe’s commitment to building long-term partnerships with world-leading licensors,” said Michael Kwan, CEO of YuMe Toys.
Schleich debuts first Eldrador concept store at American Dream Mall’s Toys R Us store
“Collaborations like this allow us to transform an ordinary shopping trip into something extraordinary,” said Kelli Masilun, Senior Director of North American Marketing at schleich.
Spiel 2025 welcomes more visitors than ever before
“I don’t know of any other event that is as strong a springboard for a business’s launch as Spiel,” said Florian Hess, Managing Director of Merz Verlag and Executive Board Member of Spielwarenmesse eG.
Asmodee brings Ticket to Ride afternoon tea to DoubleTree by Hilton London-Victoria
The Ticket to Ride: First Journey Kids Afternoon Tea is hosted at the hotel’s Terminus Kitchen & Bar and features treats inspired by the game.
Popular Articles
 - Schleich debuts first Eldrador concept store at American Dream Mall's Toys R Us store
 - Asmodee brings Ticket to Ride afternoon tea to DoubleTree by Hilton London-Victoria
 - Ravensburger's Ryan Miller discusses 2025 highlights for Disney Lorcana – and his favourite aspect of the game
 - Gabby’s Dollhouse gets the LEGO treatment
 - Funko readies KPop Demon Hunters Pop! vinyl figures
Upcoming Events
- 
							
								  - 31st January 2025
- Spielwarenmesse, Nuremberg
 International Game Inventors Convention
- 
							
								  - 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
 Las Vegas Licensing Expo
- 
							
								  - 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
 Play Creators Festival
- 
							
								  - Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
 Play Creators Awards
- 
							
								  - Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
 Play Creators Conference
- 
							
								  - Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
 Mojo Pitch
- 
							
								  - 7th - 9th October 2025
- Excel London
 Brand Licensing Europe
 
					 
								 
								 
								 
								 
								


