All Happy Meal toys to be made from more sustainable materials by 2025, pledges McDonald’s

McDonald’s has pledged that by the end of 2025, every toy in every Happy Meal sold around the world, will be made from more sustainable materials.

The transition to more renewable, recycled or certified materials for toys is already underway and will result in an approximately 90% reduction in virgin fossil fuel based plastic use against a 2018 baseline.

Since 2018, Happy Meal toy innovations underway in markets such as the UK, Ireland and France have already resulted in a 30% reduction in virgin fossil fuel based plastic use.

“Our next generation of customers care deeply about protecting the planet and what we can do to help make our business more sustainable,” said Jenny McColloch, McDonald’s Chief Sustainability Officer.

“We’re always exploring where we can drive greater impact, including the transformation of beloved icons like the Happy Meal. With this transition for our toys, we’re working closely with suppliers, families, play experts and engineers to introduce more sustainable, innovative designs and help drive demand for recycled materials, to keep McDonald’s communities and beyond smiling for generations to come.”

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.