Haribo toys on the way in 2021 from Jakks Pacific

Jakks Pacific has entered into a multi-year, global toy licensing deal with Haribo Group to create a toy line based on the firm’s candy products.

Jakks secured rights in the North America and EMEA territories to manufacture, market and distribute collectibles and activities, set to launch in August 2021.

“We are thrilled to partner with Haribo in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and Haribo fans of all ages,” said Jill Nordquist, SVP Marketing, Jakks Pacific.

“The line features consumers’ favourite product pieces from the signature Goldbears to TwinSnakes, Happy-Cola and more.”

Rick LaBerge, EVP & COO, HARIBO of America, Inc, added: “This is our first-ever launch of Haribo licensing in the U.S. and we’re proud to delight our consumers with collectibles that inspire the childlike happiness that our brand is all about.

“We’re looking forward to our strategic partnership with Jakks Pacific, Inc. and continued collaboration in the future.”

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