Hasbro and Mattel unite for Play-Doh Barbie collection

Hasbro has debuted a Play-Doh Barbie collection – the latest launch to come out of the company’s licensing collaboration with Mattel.

The range spans an assortment of dolls with special fashion-making tools that allow kids to craft ‘Doh-ified’ fashions. It was inspired by consumer trends on social media that saw kids pairing Play-Doh with Barbie dolls.

The Play-Doh Barbie Designer Fashion Show Playset features a 2-in-1 runway and design studio playset, fashion-making tools like the ruffle maker and faux fur roller, and Play-Doh Pattern sheets.

The Play-Doh Barbie Designer Dolls Assortment features four different playsets, each complete with a doll and special fashion-making tools, while the Play-Doh Barbie Designer Pattern Packs Assortment offers a new Play-Doh format with floral, gem, pearl, and bow patterns.

“It’s the Play-Doh brand’s mission to elevate the value of imagination, and fashion is a natural manifestation of that creativity and self-expression,” said Tim Kilpin, President, Toys, Games, Licensing & Entertainment for Hasbro, Inc.

“By collaborating with an iconically stylish brand like Barbie, we’re creating new ways for Play-Doh kids to bring their own imaginations to life through fashion and Play-Doh.”

Lisa McKnight, Chief Brand Officer and Executive Vice President at Mattel, added: “Barbie has a 65+ year legacy of being the ultimate style icon and serving as a canvas for creative expression and fashion play.

“We are so excited about our new collaboration with Play-Doh, translating this heritage into a unique play experience for children, combining the best of fashion play with arts and crafts.”

Hasbro’s Play-Doh Barbie line will launch in Target stores and online in June, and will be available at most retailers in August 2025.

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