Hasbro and Sugarfina launch limited edition of Candy Land containing real sweets

Hasbro has teamed up with luxury candy brand Sugarfina on a limited edition of Candy Land containing real sweets.

While traveling to the Candy Castle, players will pass by Sugarfina-inspired destinations like the Haunted Cookie House, Sugarfina Boutique and Gummy Bear Clouds.

When players draw a picture card, they can move their pawn along the path to the matching picture to take a piece of candy from the corresponding drawer. Sweets in the game includes lQueen Frostine Pearls, Jolly Gumdrops and Mr. Mint Caramels.

The game also comes with a Strawberry Pink Cloud Chocolate Bar – a strawberry-flavoured white chocolate bar topped with sparkling sugar and pop rocks.

“Putting a spin on whimsy is what Sugarfina is known for,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.

“With this collaboration, we were excited to innovate the beloved childhood game while bringing a new way of candy tasting to grown-ups and children alike.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.