Hasbro bolsters Baby Alive brand with YouTube series

“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.

Players must find out where Godzilla’s son is being kept, what evil group orchaestrated the kidnapping, and who is holding him hostage.

“Our remarkable team at TT Games is working hard to deliver a fresh take on the beloved Batman universe,” said JB Perrette, President and CEO, Streaming & Games at Warner Bros. Discovery.

“It’s designed to engage today’s kids in a whole new way, and we’re proud to lead the charge,” said Julie Gwaltney, VP of Toys at TOMY International.

“As we broaden our content portfolio, we’re partnering with leaders in the industry to tell original, engaging stories, while also leveraging our established catalogue of IP,” said Jennifer Dodge, President of Spin Master Entertainment.

“Pembe creates a space to celebrate kindness and belonging – we’re proud to bring that spirit to life with toys that reflect the joy of self expression and inclusivity,” said Rainbow Designs MD Anthony Temple.