Hasbro bolsters Baby Alive brand with YouTube series

Posted on 14th July 2021 By Billy Langsworthy

Hasbro, Baby Alive
Hasbro is launching a Baby Alive animated series on YouTube.

Created in partnership with eOne, the  20 episode series follows Charlie, a seven-year-old girl who uses her imagination to care for her Baby Alive dolls. The show will also introduce her magical friends – and a new product segment for Baby Alive – the Glo Pixies.

Accompanying the series are two new Baby Alive dolls inspired by characters from the show. Baby Alive Lulu Achoo is a doll that sneezes and covers her nose, while there’s also a line of Glo Pixies dolls and Glo Pixies Minis collectables.

The series can be viewed on the Baby Alive YouTube channel.

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Baby Alive Hasbro

More Recent News

LEGO, Julia Goldin

LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights and more

“We truly believe we are setting a new standard for interactive, imaginative experiences,” said Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group.

Abstractable, Fi Murray, Making Things, Gibsons

Abstractable, Whirly Derby, In a Nut Shell and more in the running for Gift of the Year awards

Gibsons’ Abstractable comes from Making Things’ Fi Murray while Big Potato’s Whirly Derby is invented by Tedman Getschman.

Wow! Stuff, Libertas Brands, Fuggler, Graeme Taylor, Mark Kingston

Wow! Stuff to launch Fuggler Puppetronics in 2026

The range will be able to blink, chatter and ’cause mayhem on command’.

Mojo

Our top 10 most read interviews of 2025

This year’s top 10 includes chats with JMP Creative’s Jim McCafferty, Horizon Group’s Roshan Wijerama and IDEO’s Inna Yankelovich.

Timeless Brands, Hasbro, Adrián J. Romero, Matt Proulx

Timeless Brands and Hasbro to open Monopoly Steakhouse in Mexico next year

“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.

Moose Toys, One Piece, Netflix

Moose Toys readies One Piece collection spanning action figures, plush and more

“Every toy in this line represents a love letter to the fans,” said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.