Hasbro bolsters Baby Alive brand with YouTube series

Hasbro is launching a Baby Alive animated series on YouTube.

Created in partnership with eOne, the  20 episode series follows Charlie, a seven-year-old girl who uses her imagination to care for her Baby Alive dolls. The show will also introduce her magical friends – and a new product segment for Baby Alive – the Glo Pixies.

Accompanying the series are two new Baby Alive dolls inspired by characters from the show. Baby Alive Lulu Achoo is a doll that sneezes and covers her nose, while there’s also a line of Glo Pixies dolls and Glo Pixies Minis collectables.

The series can be viewed on the Baby Alive YouTube channel.

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Wow! Stuff to launch Fuggler Puppetronics in 2026

The range will be able to blink, chatter and ’cause mayhem on command’.

Our top 10 most read interviews of 2025

This year’s top 10 includes chats with JMP Creative’s Jim McCafferty, Horizon Group’s Roshan Wijerama and IDEO’s Inna Yankelovich.

Timeless Brands and Hasbro to open Monopoly Steakhouse in Mexico next year

“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.

Moose Toys readies One Piece collection spanning action figures, plush and more

“Every toy in this line represents a love letter to the fans,” said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.

Visit the Mojo Nation team at London Toy Fair and Spielwarenmesse next month

You can pick up copies of the Mojo Nation 100 and Mojo Nation Magazine from stand B38 at London Toy Fair.

Let’s Play Games acquires 90% of the shares of Holdson Limited

Acquisition represents “A great new chapter in the Holdson company story” says Fleur Tisdale.