Hasbro bolsters Baby Alive brand with YouTube series

“We’ve thoughtfully designed each of these packs to offer something unique,” said Brea Brand, Co-Founder and CEO of Connetix.

“This collection brings core science concepts to life through products that children can touch, stretch, bounce and explore,” said Amy Harbour, Head of Licensing and Commercial Partnerships at the Science Museum.

“The timing is great as the fourth and fifth seasons are on the way, popularity continues to grow worldwide, and there are still plenty of opportunities for licensees to pursue,” said Max Arguile, Owner of Reemsborko

“Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, EVP, Global Brand and Marketing at Jazwares.

“We take great pride in the games we create, so it’s essential we partner with those who share that same passion,” said Javon Frazier, CEO of Maestro Media.

“This game is for the readers who’ve stayed up way too late with these books and still want more,” said author Rebecca Yarros.