Hasbro bolsters Baby Alive brand with YouTube series

To mark the release, two launch tournaments will take place in Shanghai on April 26th and May 3rd.

“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.

The Fix for 246 introduces the use of a token that is passed between players, flipping between Stitch and 626, which impacts gameplay and scoring.

“Kwaaks! is not just a toy – it’s a lifestyle brand that taps into the global demand for customisation, collectibility, and creativity,” said Julian Jacob, Wyncor’s Founder and CEO.

“Wildlife Buddies are our first step into ‘edutainment’,” said Gary Wadhwani, Director at Craft Buddy.

The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.