Hasbro brings Transformers and NFL together for new action figures

Hasbro has partnered with the National Football League on a line of Transformers x NFL action figures.

The first wave includes Dallas Cowboys Starblitz, Pittsburgh Steelers Steelsmash, Green Bay Packers Tundra Prime and Kansas City Chiefs KC-59. The 5.5-inch figures convert from robot action figures to football helmet modes in 23 steps.

“Teaming Transformers up with the NFL is an extremely exciting milestone as we explore strategic and innovative ways to grow the franchise,” said Tamara Grindrod, Global Play Leader, Action Brands at Hasbro.

“Transformers continues to deliver a MORE THAN MEETS THE EYE experience for fans through epic storytelling, toys and more. This latest collaboration is a great example of how we’re connecting new and passionate fanbases with our iconic characters.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with Sirius Dice for D&D Progress Pride dice set

The dice in the set feature a clear design with rainbow-coloured ink, with round edges compared to the sharp-edged set launched by Sirius last year.

Disney Consumer Products details Stitch slate ahead of movie launch

Just Play has launched a range inspired by the film, including the Many Moods Stitch plush, Stitch Movie Time blind box figures and a plush that comes in 38” Giant or 14” Large sizes.

Thrilljoy debuts Historical Figures collection

The range centres on Marie Antoinette, Salvador Dalí and Mozart.

Hasbro and Kayou’s My Little Pony trading card game debuts in China

To mark the release, two launch tournaments will take place in Shanghai on April 26th and May 3rd.

Teddy Mountain UK and Cloudco Entertainment team up for Make-A-Care Bear collaboration

“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.

Z-Man Games brings Stitch to Love Letter in The Fix for 246

The Fix for 246 introduces the use of a token that is passed between players, flipping between Stitch and 626, which impacts gameplay and scoring.