Hasbro extends Fortnite deal to cover action figures, vehicles and role-play gear

Fortnite, Hasbro
Hasbro and Epic Games have agreed a five-year extended contract, which expands the firm’s Fortnite product licensing deal into collectible action figures, vehicles, and role-play gear.

The move extends the initial two-year deal that saw Hasbro granted the license to integrate Fortnite into its Nerf and Monopoly products.

“Hasbro’s expertise in the realm of collectible  figure and role-play segments has yielded incredibly positive results for our  long  roster of entertainment-based action  brands,” said  Adam Biehl, SVP & GM at  Hasbro.

“We’ve had tremendous success collaborating with Epic Games and the Fortnite brand over the past few years, and this expanded product licensing partnership allows us to deliver an amazing line-up of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience.”

New Hasbro-licensed Fortnite products are on track to launch in Fall 2021.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Comments

Comments are closed.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.