Hasbro extends partnership with Disney for Star Wars and Marvel toys and games

Hasbro has signed a multi-year extension to its long-running relationship with Disney Consumer Products to continue creating toys and games for Star Wars and Marvel.

Under the extended agreement, Hasbro will continue to develop a wide range of products for families and fans of all ages, based on the brands. Hasbro also maintains its separate licensing arrangement with Disney that brings Marvel characters into the Magic: The Gathering trading card game.

“It’s an honour to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe,” said Tim Kilpin, Hasbro’s President, Toys, Board Games, Licensing and Entertainment.

“Star Wars and Marvel provide an extensive array of captivating content that gives us an unlimited trove of fresh ideas to create from. Our collaboration spans more than half a century, and we look forward to strengthening our relationship by bringing consumers everywhere brand-new play experiences tied to the exciting universes and characters of Star Wars and Marvel.”

Paul Gitter, Executive Vice President of Global Brand Commercialisation at Disney Consumer Products, added: “We look forward to continuing to collaborate with Hasbro to evolve our expansive portfolio of Star Wars and Marvel toys that bring these iconic adventures into daily life.

“From must-have collectibles to Lightsaber toys, we aim to push the boundaries of creativity to deliver innovative products and engaging play experiences that bring our fans closer to their favourite stories and characters.”

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