Hasbro to launch games subscription service

Flag Posted on 24th April 2017 By Billy Langsworthy


Hasbro is launching a games subscription service this summer in the form of the Hasbro Gaming Crate.

The Hasbro Gaming Crate will be available to US residents only and will ship three new games to subscribers at a cost of $49.99 per crate.

Consumers can choose between a party themed crate or a family themed crate, and crates will be shipped out four times a year.

“We’ve seen the subscription trend and how strong it has become outside of our industry and we thought ‘gamers are into their games and they want to try new games all the time,’ Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming, told Fortune.

“It is a perfect marriage for the gaming category.”

Save

Hasbro Hasbro Gaming Crate

More Recent News

Most read 2025

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO, Play Creators Festival, Mojo Pitch, Alessandro Montingelli

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence, Fisch, Roblox

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers, Hasbro

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

Shannon Swindle

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies, Bluey, Fran Hales, Anita Majhu

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.