Hasbro to launch games subscription service
Posted on 24th April 2017
Hasbro is launching a games subscription service this summer in the form of the Hasbro Gaming Crate.
The Hasbro Gaming Crate will be available to US residents only and will ship three new games to subscribers at a cost of $49.99 per crate.
Consumers can choose between a party themed crate or a family themed crate, and crates will be shipped out four times a year.
“We’ve seen the subscription trend and how strong it has become outside of our industry and we thought ‘gamers are into their games and they want to try new games all the time,’ Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming, told Fortune.
“It is a perfect marriage for the gaming category.”
More Recent News
LEGO kicks off multi-title 2K partnership with LEGO 2K Drive
“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.
Erik Quam joins Smart Toys and Games as VP of New Product and Business Development
“To be part of the Smart Toys and Games family – an industry-leading team dedicated to challenging the minds of multiple generations – is so exciting,” said Quam.
Asmodee’s Office Dog studio details first slate of games
The line-up includes games from designers Thomas Dagenais-Lespérance, Keith Piggott, David Gordon and TAM.
Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
Creative Craft Group launches Play-Doh arts and activity range
“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.
Thorpe Park’s tea cup ride to be rebranded as the Dobble Tea Party
As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.
Popular Articles
Spin Master’s Ben Dermer on why the job of toy creatives is the opposite of being inventive
Erik Quam joins Smart Toys and Games as VP of New Product and Business Development
KID Group’s Dan Klitsner on the story behind Freefall, a game 22 years in the making
The Marketing Store's Geoff Smyrk on innovation, sustainability and the future of play
YuMe Toys launches Disney 100 Surprise Capsules
Upcoming Events
-
- 27th - 29th June 2023
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 27th, 2023
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 28th, 2023
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 29th, 2023
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 4th - 6th October 2023
- Excel London
Brand Licensing Europe
