Hasbro to launch Indiana Jones toys in 2023

Hasbro has extended its relationship with Lucasfilm, renewing its longstanding licensing deal for Star Wars and signing a new agreement to develop products based on the Indiana Jones franchise.

Hasbro’s Indiana Jones range will launch globally in 2023, alongside the release of the new Indiana Jones film.

“We’re proud to deepen our close working relationship and collaborate with the Disney team to bring innovative and engaging play experiences to kids, fans, and families inspired by some of the world’s most iconic entertainment brands,” said Eric Nyman, Chief Consumer Officer, Hasbro.

“In addition to a slate of new collectibles, figures, role play gear, and games for Star Wars and Marvel, it’s an honour to bring Indiana Jones back to Hasbro and help introduce the beloved franchise to a new generation of fans.”

Stephanie Young, President of Disney Consumer Products, Games and Publishing, added: “Disney has long valued its relationship with Hasbro in developing fresh, imaginative products and toys that delight our fans of all ages.

“We’re thrilled to continue collaborating with this iconic company – one that will help lift our consumer experiences across the Marvel, Star Wars and now Indiana Jones franchises to new heights for years to come.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.