Hasbro to launch Indiana Jones toys in 2023
Hasbro has extended its relationship with Lucasfilm, renewing its longstanding licensing deal for Star Wars and signing a new agreement to develop products based on the Indiana Jones franchise.
Hasbro’s Indiana Jones range will launch globally in 2023, alongside the release of the new Indiana Jones film.
“We’re proud to deepen our close working relationship and collaborate with the Disney team to bring innovative and engaging play experiences to kids, fans, and families inspired by some of the world’s most iconic entertainment brands,” said Eric Nyman, Chief Consumer Officer, Hasbro.
“In addition to a slate of new collectibles, figures, role play gear, and games for Star Wars and Marvel, it’s an honour to bring Indiana Jones back to Hasbro and help introduce the beloved franchise to a new generation of fans.”
Stephanie Young, President of Disney Consumer Products, Games and Publishing, added: “Disney has long valued its relationship with Hasbro in developing fresh, imaginative products and toys that delight our fans of all ages.
“We’re thrilled to continue collaborating with this iconic company – one that will help lift our consumer experiences across the Marvel, Star Wars and now Indiana Jones franchises to new heights for years to come.”
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here