Hasbro launches eco-friendly Mr Potato Head Goes Green

Posted on 12th October 2020 By Billy Langsworthy

Hasbro, Mr Potato Head
Hasbro has launched Mr Potato Head Goes Green, the first Hasbro product made with plant-based plastic and virtually plastic-free packaging.

The new farmer figure is made with plant-based plastic derived from sugarcane, a renewable raw material and comes in virtually plastic-free packaging made of recyclable, paper-based materials.

This new item marks the first step in Hasbro’s commitment to making more sustainable products through the use of renewable materials.

Mr. Potato Head has a long history of changing with the times, from surrendering his pipe as part of the Great American Smokeout in 1987, to giving up his “couch potato” lifestyle and receiving a Presidential Sports Award from the President’s Council on Physical Fitness and Sports in 1992.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Green Hasbro Mr Potato Head Plant-based Plastic free

More Recent News

Teddy Mountain UK, Cloudco Entertainment, Care Bear, Ryan Davies, Bruce Cheltenham

Teddy Mountain UK and Cloudco Entertainment team up for Make-A-Care Bear collaboration

“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.

Z-Man Games, Stitch

Z-Man Games brings Stitch to Love Letter in The Fix for 246

The Fix for 246 introduces the use of a token that is passed between players, flipping between Stitch and 626, which impacts gameplay and scoring.

Wyncor, Julian Jacob

Wyncor launches Kwaaks!, a line of collectible plush duck toys

“Kwaaks! is not just a toy – it’s a lifestyle brand that taps into the global demand for customisation, collectibility, and creativity,” said Julian Jacob, Wyncor’s Founder and CEO.

Craft Buddy, Gary Wadhwani

Craft Buddy launches Wildlife Buddies kits

“Wildlife Buddies are our first step into ‘edutainment’,” said Gary Wadhwani, Director at Craft Buddy.

Playmobil, Miraculous, Luca Bonecchi

Playmobil debuts latest Miraculous playsets

The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.

Serena Fadlun

Serena Fadlun on Danger Hugs, Swapple, Happy Haven – and the key to successful inventor collaborations

Serena Fadlun discusses the dream that sent her into the world of game design.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.