Hasbro launches eco-friendly Mr Potato Head Goes Green

Hasbro has launched Mr Potato Head Goes Green, the first Hasbro product made with plant-based plastic and virtually plastic-free packaging.

The new farmer figure is made with plant-based plastic derived from sugarcane, a renewable raw material and comes in virtually plastic-free packaging made of recyclable, paper-based materials.

This new item marks the first step in Hasbro’s commitment to making more sustainable products through the use of renewable materials.

Mr. Potato Head has a long history of changing with the times, from surrendering his pipe as part of the Great American Smokeout in 1987, to giving up his “couch potato” lifestyle and receiving a Presidential Sports Award from the President’s Council on Physical Fitness and Sports in 1992.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Moose debuts Bluey figures inspired by ‘The Sign’

The ‘Wedding Time’ set comes with figures of Bluey & Bingo dressed as flower girls, as well as Uncle Rad and Frisky.

Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

Azhelle Wade debuts ToyCourses.com, an online resource housing the Toy Creators Academy, Tabletop Game Design Masterclass and more

The platform will also feature the Women in Toys, Licensing, and Entertainment Pitch Prep series.

Mattel debuts collaborative way to play Scrabble in Scrabble Together

“Scrabble has truly stood the test of time as one of the most popular board games in history, and we want to ensure the game continues to be inclusive for all players,” said Ray Adler, Vice President, Global Head of Games at Mattel.

BlackMilk debuts D&D clothing collection

The collection boasts an exclusive-to-BlackMilk print featuring 40 different monsters in a D20 pattern.

Mighty Boards readies Reiner Knizia’s Rebirth

Coming to Kickstarter on May 21st, Rebirth is a tile-laying game that sees players tasked with rebuilding a Scotland left in ruins.