Hasbro teams with musician J Balvin on J Balvintron Transformers figure

Posted on 6th July 2021 By Billy Langsworthy

Hasbro has debuted a Transformers set inspired by the musician J Balvin.

The Soundwave-inspired J Balvintron figure converts into cassette player mode in six steps and features deco and details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.

The figure comes with two mini cassette figures, with deco inspired by his albums Energia and Vibras. The Energia Buzzsaw converts to condor mode in four steps, while the Vibras Stripes converts to tiger mode in three steps.

NTWRK is the first platform where consumers will be able buy the collaborative figure. The figure will be available for pre-order beginning Tuesday, July 13th on NTWRK during a live episode featuring interviews with members of the Hasbro design team.

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Hasbro J Balvin NTWRK Transformers

More Recent News

Jazwares, PUMA, Squishmallows

PUMA to launch Squishmallows apparel and footwear in 2024

“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

Jazwares, Richard Goldsmith, Jeremy Padawer, tokidoki

Jazwares to launch Mermicorno: Starfall toys in 2025

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

Design Museum, Barbie, Danielle Thom, Julie Freeland, Tim Marlow

London’s Design Museum to launch Barbie exhibition in July 2024

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

The Toy Association, US Toy Fair, Aaron Muderick, Steve Pasierb

US Toy Fair to move from New York to New Orleans – and to January – from 2026

There will be no show in 2024, followed by a March show in New York in 2025. Then Toy Fair will move to a new January slot in New Orleans for 2026, 2027 and 2028.

Bob Moog, University Games, Craig Hendrickson

University Games debuts Bob Moog’s Dad Jokes game at US Toy Fair

The new game contains a raft of dad jokes written and collected by University Games President, Bob Moog.

Creative Kids, Daniel DeLapa, Nano Crafts

Creative Kids debuts Nano Crafts line

“We noticed this viral craft trend taking off and we knew it was the perfect extension of our popular craft product offering,” said Creative Kids Partner and Chief Marketing Officer Daniel DeLapa.

Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.