Hasbro trademarks the Play-Doh scent
Hasbro has trademarked the Play-Doh scent.
The firm describes the aroma as ‘a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough’.
“The scent of Play-Doh compound has always been synonymous with childhood and fun,” said Jonathan Berkowitz, senior vice president of global marketing for the Play-Doh brand.
“By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”
More Recent News
Our top 10 most read interviews of 2024
This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.
AMIGO to meet game inventors at Mojo Pitch 2025
“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.
Think Influence eyes toy partners for Fisch
The popular Roblox game launched earlier this year and has over 800,000 concurrent users.
Transformers Age of the Primes figures land on Hasbro Pulse
The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.
People of Play welcomes Shannon Swindle as Director
“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.
Rubies readies UK launch for Bluey costumes
“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.
Popular Articles
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Stuff We Loved: What are the industry’s favourite toy and game launches of 2024?
TOTY Awards 2024 finalists revealed
“It’s a game and soundtrack in one!”: Inventor Marcus Carleson and Jumbo’s Ferran Codina on the story behind Hitster
One in a Million: Gamely Games founder Hazel Reynolds discusses selling her millionth game
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 24th - 26th September 2024
- Excel London
Brand Licensing Europe
