Hasbro has debuted Guess Who? Hometown Helpers, a version of the classic game that celebrates healthcare workers, first responders and everyday heroes that have helped foster strength and community during the pandemic.
Available for pre-order in the US at Hasbro Pulse, the Guess Who? Hometown Helpers game features characters like Mom, Dad, Firefighter, Teacher, Nurse, Mail Carrier, Police Officer, Doctor and more.
“This year has brought a tremendous amount of hardship for so many families in the US, but through it we have also seen uplifting and profoundly inspirational stories,” said Eric Nyman, Chief Consumer Officer, Hasbro.
“We wanted to honour that hard work, perseverance and positivity and bring it to life the best way we knew how, through games, which have provided relief and joy for families around the world as they continue to adjust in this challenging time.”
The Guess Who? Hometown Helpers game will retail at $14.99 and Hasbro will donate $10 per item sold, for a max contribution of $100,000, to No Kid Hungry from now through to March 31st 2021.
No Kid Hungry is a campaign focused on ending childhood hunger in the United States. This contribution builds on Hasbro’s prior donation of more than $100,000 to No Kid Hungry as part of the Company’s overall COVID-19 response efforts.
“For the kids across the country who live with hunger, the impact of the COVID-19 pandemic has been even more devastating,” said Diana Hovey, Senior Vice President of Corporate Partnerships at Share Our Strength, the organization behind the No Kid Hungry campaign.
“The support from Hasbro through their financial contributions as well as proceeds from the Guess Who? Hometown Helpers game is helping to provide healthy meals to kids and families most in need during this critical time.”
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