Hasbro’s Women Innovators of Play to return “bigger and better” this year

Hasbro’s Women Innovators of Play initiative is returning this year – and promises to be “bigger and better” than 2023’s debut event.

The initiative launched to promote a more inclusive and equitable toys and games community, encourage more women’s participation in the space and increase awareness and exposure to creative career paths.

Key 2024 events for Hasbro Women Innovators of Play will include:

Hasbro Women Innovators of Play
• 2nd Annual Virtual Event (October 10th, 2024)
• 2nd Annual Challenge (Starting October 10th, 2024)

Hasbro Girl Innovators of Play (with Girl Up)
• Girl Up Bootcamp (August 2024)
• Girl Up Project Awards Collaboration (Later 2024)
• Girl Up x Hasbro Project Awards Innovation Lab (Later 2024)

Hasbro’s 2023 Challenge saw 130 total submissions from women innovators across the US and globally. Submissions were judged on innovation, mass marketability, fun factor and playability, design and aesthetics and manufacturability.

Each of the three winners – Ellie Dix, Sandra Harewood and Mandy & Maggie Goddard – received a prize of $10,000 and a visit on March 26th to Hasbro’s Pawtucket, RI headquarters for a full day with Hasbro’s leadership and Inventor Relations team – and a mentorship session with a Hasbro woman leader. In addition, Ellie Dix’s winning game has been selected by Hasbro Games. Hasbro will work closely with Ellie to further develop the game with the goal of publishing it in the future.

“We are on a mission to attract more women and girls to the toy and game industry, and I could not be more inspired by the response to our Women Innovators of Play event and Challenge,” said Kim Boyd, President, Global Brands and Franchise Management at Hasbro.

“As a true testament to the power of women inventors everywhere, Hasbro is thrilled to be investing in an incredible game by one of the Challenge’s winning inventors, Ellie Dix, and we will be partnering with Ellie to further develop her game concept. We are making the 2024 program even bigger and better and can’t wait to share more details soon.”

2024 activity will also include educational and mentorship programs under Hasbro’s recently announced Girl Innovators of Play. This year’s collaboration with Girl Up will engage aspiring and emerging women innovators aged 13 to 24.

For more information on Hasbro Women Innovators of Play 2024 and to sign-up for ongoing event updates, visit: https://spark.hasbro.com/womeninnovators.

Additional details on 2024 programming will be announced soon.

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