Hey Clay launches first licensed set with Minions

Hey Clay is launching its first licensed set thanks to a collaboration with NBCUniversal on Minions.

The Hey Clay Minions playset features colourful mouldable clay and sculpting tools that allows kids to craft all six Minions – Bob & Tim, Kevin, Stuart, Dave & Fluffy, Otto and an Evil Minion.

The playset is complemented by a free Hey Clay app, which offers an engaging animated step-by-step guide. Beginning with basic forms, the app empowers young crafters to quickly advance, soon shaping their very own Minions. Once the sculpting is complete, the clay is designed to air dry, solidifying into durable figures that children can display or play with.

Hey Clay Minions will be available in time for the release of Despicable Me 4 in July. TOMY distributes the product in the UK.

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