Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

Hug Me Pillows hosted a successful pop-up shop within John Lewis Reading last week.

The pop-up was at the store from Monday, October 28th to Sunday, November 3rd.

Hug Me’s line of character pillows are designed to promote comfort and confidence in children. Each character pillow is accompanied by positive messages that reinforce values such as kindness, bravery and confidence.

“We are thrilled and deeply grateful for the overwhelming response from the public – and in particular the education sector – to our new Hug Me Pillows collection and art print,” said Hug Me Pillows Creator Lucy Freeth.

“These pillows are designed to inspire a positive mindset for children, and seeing how new customers and educators have embraced them as a tool for comfort and emotional well-being is truly heartwarming. Thank you for your incredible support in making a difference in children’s lives!”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.

Asmodee’s Kelli Schmitz on what she looks for in a party game

Kelli Schmitz – Director of Sourcing and Innovation at Asmodee – talks about breaking into the US party game segment.