Posted on 12th January 2021
By Billy Langsworthy

HYPE has teamed with LEGO to launch an apparel collection inspired by the world of LEGO Ninjago.
Last year, the LEGO Ninjago TV series introduced a brand new realm – the Prime Empire – and this urban, futuristic city was the inspiration behind HYPE’s urban streetwear collection.
A 28-piece collection of tees, shirts, shorts, hoodies, joggers, jackets and bags, the collection boasts mesh panelling, embroidery and on-trend chunky taping.
The range also features over-sized silhouettes in the Ninjago colour palette of yellow, deep red, and monochrome, with the secret Ninjago language spelling out ‘JUST HYPE’ throughout the line.
The collection is available from JUSTHYPE.com from January 15th and via LEGO.com from January 14th.
—-
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
To mark the release, two launch tournaments will take place in Shanghai on April 26th and May 3rd.
“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.
The Fix for 246 introduces the use of a token that is passed between players, flipping between Stitch and 626, which impacts gameplay and scoring.
“Kwaaks! is not just a toy – it’s a lifestyle brand that taps into the global demand for customisation, collectibility, and creativity,” said Julian Jacob, Wyncor’s Founder and CEO.
“Wildlife Buddies are our first step into ‘edutainment’,” said Gary Wadhwani, Director at Craft Buddy.
The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.