IDEO brings AR to Twister in Hasbro’s Twister Air

Hasbro has debuted Twister Air, a new augmented reality infused version of the classic game.

Invented by IDEO, Twister Air sees players reach, clap, swipe and strike poses to music beats, earning points by matching wrist and ankle bands to coloured spots on the screen.

“For over 55 years, Twister has been a household name thanks to the iconic polka-dotted mat that puts you, family, and friends in unusual positions and hysterical situations,” said Adam Biehl, SVP & General Manager, Hasbro Gaming.

“This new version of Twister will implement augmented reality technology to bring classic Twister gameplay that originated in the 1960s to modern-day and will surely give players of all ages an exciting new, music-inspired experience to make memories from.”

To get started, players download the free Twister Air app available on Android and iOS and place their smartphone or tablet in the provided Twister Air device stand. Players then put Twister Air bands on their wrists and ankles. As soon as the music plays, players must move and match their bands to coloured spots that appear on the screen.

Twister Air lands at retail on August 1st.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.