IDEO Play Lab Founder Brendan Boyle joins Fuse

Posted on 20th June 2023 By Billy Langsworthy

Brendan Boyle, Fuse, IDEO, Kev Gillon

World renowned toy and game invention house Fuse London have welcomed Brendan Boyle to its team.

Boyle has a wealth of experience and success in the toy inventing community, most recently with IDEO’s Play lab where he was a founding partner for over 20 years.

“I couldn’t be more excited to join Fuse,” said Boyle, adding: “I look forward to bringing my passion for design-thinking, play and working closely with such a talented team to supercharge our success even further.”

Fuse’s Kev Gillon added: “Brendan is a fantastic addition to our world class team and will help us strengthen relations with key brands and companies here in the US.”

Fuse London boasts offices in its London HQ and Los Angeles, USA.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Brendan Boyle Fuse Ideo Kev Gillon

More Recent News

Most read 2025

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO, Play Creators Festival, Mojo Pitch, Alessandro Montingelli

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence, Fisch, Roblox

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers, Hasbro

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

Shannon Swindle

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies, Bluey, Fran Hales, Anita Majhu

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.