IMC Toys bolsters design team with Elise Hounslow

The WITTY is presented to the inventors of a product introduced in the preceding year and judged by event attendees to be the most exciting and inventive.

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.

The collection spans two silhouettes – the Wendy Furby and the Wendy Slip Furby Rainbow.

“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.

“This collection is a must-have for Bluey fans and retailers,” said Simon Prest, Sales Director at Orchard Toys.

“MicroMacro was never intended as a children’s game, but we recognised its appeal to younger players,” said Michael Schmitt, Founder of Edition Spielwiese.