Interplay UK rebrands as PlayMonster UK

Interplay UK has been rebranded as PlayMonster UK.

PlayMonster UK will remain a subsidiary of PlayMonster, headquartered in the newly refurbished High Wycombe office with its own unchanged UK team led by managing director Adrian Whyles.

“This announcement will serve to expand PlayMonster’s worldwide brand presence, and to further growth and evolution towards becoming one of the industry’s top toy companies,” said PlayMonster CEO Bob Wann.

“Everything we do across PlayMonster worldwide champions the power of play in children everywhere, by continuing to innovate and bring smiles to young faces across the globe.”

In 2016, PlayMonster acquired a North American licence for Interplay UK’s best-selling My Fairy Garden brand. After two years of strong partnership and continued growth, it acquired Interplay’s operations and full brand portfolio.

“PlayMonster LLC is a rapidly growing, global business, and Interplay has benefitted hugely from being a member of this great ‘family’,” said Adrian Whyles, managing director, PlayMonster UK.

“We have extensive expansion plans in place; unifying the two companies with the PlayMonster brand gives us unique scope to align famous brands and further extend our business relationships internationally.”

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