Interviews

7th’s Duncan Fitzsimons on how to trick your brain into having ideas

From foldable wheelchair wheels to eye injection innovations, 7th boasts an expansive range of clients across multiple industries. We caught up with director Duncan Fitzsimons to learn more about how the design firm has embraced the world of toy invention in recent years.

Toyish’s Assaf Eshet on combining the power of magnets, the magic of origami and the ease of building blocks in Clixo

We caught up with Assaf to learn about how his career as an educator has informed his work with Toyish Labs, why he feels perfectionism holds back creativity and where the idea for Clixo came from.

Game designer Brett J. Gilbert on virtual playtesting, using agents and the origins of his new speed game, JigStars

With a slate of upcoming games spanning FunSkool’s JigStars, Floodgate Games’ Vivid and ITB’s Junk Forts on the way, we caught up with Brett to find out how lockdown has impacted his design process.

Ravensburger’s Benn Bramwell and Leah Smith on what they look for in every product

Leading up to the Mojo Nation pitch, we caught up with Ravensburger’s Benn Bramwell, Senior International Product Manager for Children’s Games, and Leah Smith, Junior Product Designer.

TOMY team members Tom Yamazaki and Mizunuma-san on designing Screwball Scramble Level 2: a sequel that’s an equal!

Screwball Scramble is a mono, manic, marble-moving game that first hit shelves in 1979. Forty years on, the TOMY team launches a sequel that’s also an equal! We climb the tilting walkway of curiosity to find out more…

Pete Ridgewell on the launch of his new product development studio, Spectrum

We caught up with Pete Ridgewell to learn more about what Spectrum can offer inventors and toy firms, as well as how he’s been fuelling his creativity in lockdown.

Patti Becker from Becker Associates on where agents add value, success at Mojo… And the secret of their longevity

We caught up with Patti to hear what she hopes to discover at the 2020 Mojo Nation pitch – and what she accomplished at the 2019 event…

Elizabeth Ganrude – Senior Manager of Product Design at Learning Resources – on teamwork, feeding creativity… And having award-winning ideas

Elizabeth Ganrude is Senior Manager of Product Design at Learning Resources. In a rare interview, Liz here talks to us about empathy, how she feeds her creativity, the team she’s with… And repeatedly having award-winning ideas.

Hasbro’s Tanya Thompson on videos, napkins… And how to pitch to her!

Tanya Thompson, Hasbro’s Director of Global Product Acquisition for Games, tells inventors how to give her a winning pitch…

Open 2 Design’s Matt Burtonwood on his creative process, taking breaks – and patting his back while kicking himself…

As the co-founder of Open 2 Design, Matt Burtonwood is the brains behind a number of popular products. Recently, he and his business partner began pitching their own ideas, including the much-celebrated Rubik’s Cage.

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