Interviews

The Marketing Store’s Ben Poate on the design process behind McDonald’s’ Happy Meal toys

Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year

TOMY’s Chris Huisman on the global design approach to Ritzy Rollerz, the firm’s new collectible girls brand

We caught up with TOMY’s senior concept and design manager, Chris Huisman, to learn more about the design process behind Ritzy Rollerz, and why “the sky’s the limit” when it comes to the brand’s future.

Hasbro’s Rich Mazel on reinventing invention

As one of the industry-leaders when it comes to working with outside innovators, we caught up with Hasbro’s Senior Director of Global Product Acquisition, Rich Mazel, to discuss why he believes diversity of thought is key to unearthing creativity.

Design roundtable: Sweet Spot Studio, Bang Zoom and Open 2 Design talk industry shifts, creativity and recent successes

We caught up with figures from Bang Zoom, Open 2 Design and Sweet Spot Studio Inc to learn more about how 2018 was for them and what they think of the state of play moving into this year.

Resonym’s Mary Flanagan on the origins of her new engine-building game, Mechanica

We caught up with Flanagan to learn more about the origins of Mechanica, and how she got her start in the world of game design.

Emma May talks Kickstarter, creativity and what’s next for her card game series, Quirk!

We caught up with May to learn more about her journey to date with Quirk!, and how an online hub for the game is in the pipeline.

Blockbuster’s back! Big Potato’s Tristan Hyatt-Williams on resurrecting the video rental store for its latest party game

We caught up with Big Potato’s Tristan Hyatt-Williams to find out why people are excited about the return of Blockbuster (even if only in party game form).

Adam Hollywood sheds light on the origins of his music streaming party game, MusoDJ

We caught up with Hollywood to find out more about the origins of the game, and learn how the tabletop space compares with the industry he has spent most of his career in: the music business.

JUNKO creator Pete Rope on his eco-friendly toy that turns ‘junk’ into playthings

We caught up Rope to learn more about his journey to date with JUNKO, and what’s next for his eco-friendly toy brand.

Zuru’s Adam Woods on disruption, creativity and booty-shaking llamas

We caught up with Zuru’s creative director, Adam Woods, to discuss the origins of Boppi the Booty Shaking Llama, as well as delve into the firm’s ‘bold and disruptive’ creative culture.

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