Interviews

Spin Master’s David Winter on recognising billion-dollar concepts – and how to pitch to him

David Winter is Director of Inventor Relations at Spin Master. We caught up with David to understand what a billion-dollar idea looks like on paper… And how to pitch him your ideas.

Moose Toys UK’s James Austin-Smith on creative thinking, bad product reviewers – and how he kickstarts ideas

With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…

OjO’s Petros Nicolaou and Surya Dhir on how the firm’s line of games balance entertainment and education

OjO’s Petros Nicolaou and Surya Dhir tell us more about how the STREAME-focused firm tackles game design.

MakerBrane’s Ayssar Arida and Sabine de Maussion on how the platform is curating a global community of creators

We caught up with MakerBrane founders Ayssar Arida and Sabine de Maussion to learn more about how toy firms and the inventor community can benefit from engaging with the platform.

Triclops Studio founders Rob Ames and Luc Hudson talk lockdown, sizzles and the art of the online pitch

Former Hasbro designers Rob Ames and Luc Hudson are the straight-talking, mind-boggling founders of UK agency Triclops. Here they talk about sizzles, life in lockdown… And pitching online!

Fuse London’s Pete Cartlidge on how old trends have new life – and why Gravity Maze amazes…

We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…

Leila Nosrati from Master Toy Advisors on the three things she looks for in every product and why some industry secrets should never be kept

Leila Nosrati sees ideas – as they are now, and as her clients might sell them. Here she tells us the three things she looks for in every product – and why some industry secrets should never be kept…

Gamewright’s Jason Schneider on pitching, creativity and how working on Sesame Street helped shape his approach to product development

Gamewright’s Vice President of Product Development, Jason Schneider, tells us why he loves working with inventors and what makes for the perfect pitch.

Pikoko and Qwuzzle inventor Adam Porter tells us what he finds a chore, how he has ideas and why it doesn’t matter how good he thinks they are

Freelance designer Adam Porter likes to mix things up! His products include board, card and dice games of different genres. Here he discusses what he finds a chore… And what gets his mind racing with ideas!

Accentuate’s Graeme Fraser-Bell on relentlessly pitching, the three things he takes to every show and braving Dragons’ Den

We caught up with Graeme and Fiona Fraser-Bell to find out what they do, why it works – and the difference between pitching to the Dragons and the public…

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