Interviews

Alex Kimerling, Whitney Kimerling, Hootenanny Games

Alex and Whitney Kimerling on putting inventors at the heart of Hootenanny Games

Alex and Whitney Kimerling talk us through the origins of their brand new company, Hootenanny Games.

Gurdeep Bains, YuMe Toys

YuMe Toys’ Gurdeep Bains on his fan-first approach to designing Jujutsu Kaisen collectibles

Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.

Aaron Muderick, Crazy Aaron

Putty in his hands: Crazy Aaron – aka Aaron Muderick – reveals why he revels in his genre-defining products

King of Putty Aaron Muderick on being crazy, creative and courageous

Tal Cohen, PMI, Pudgy Penguins, Piñata Smashlings

PMI’s Tal Cohen on bringing digital brands like Pudgy Penguins and Piñata Smashlings into toys

Tal Cohen – Product Manager at PMI – on play, plush and Pudgy Penguins.

Bryan Wilson, Sara Farber, Will Sakran, Metre Ideas and Design, Galactic Sneeze

Inventors Bryan Wilson, Sara Farber and Will Sakran talk Snarkas, Tickle Pup and Burstin Bubble Clouds

Fresh from a TAGIE win, Bryan Wilson, Sara Farber and Will Sakran discuss the origins of their inventing collaboration – and why they work so well together.

Joshua Garrett, Readyland

Readyland’s Joshua Garrett on unlocking the magic of voice tech in play

Joshua Garrett, VP of Development at Creativity Inc. and Chief Creative Officer for Readyland, shares what makes the firm’s voice-tech infused books so engaging.

Assaf Eshet, Clixo

Clixo’s Assaf Eshet on adding themed kits to the award-winning magnetic play system

Clixo’s Assaf Eshet talks us through new themed launches for the brand – and what 2024 has in store.

Ali Simonson, Dyce Games

Herding cats and spinning yarns: Ali Simonson lets her bad side out to play at Dyce Games

The irresistible appeal of badult play: Ali Simonson on why Dyce Games thinks bad is good

Daniela Korn, Tan Ward

The peril of playtesting: lawyer Daniela Korn on how developing badult games could cost you dear

Employment lawyer Daniela Korn discusses why playtesting can’t be all fun and games.

Michael Valenta, Michael Scheffki, MAGNA-TILES

Michael Valenta and Michael Scheffki on why Downhill Duo marks a milestone moment for MAGNA-TILES

MAGNA-TILES President Michael Valenta and Michael Scheffki, SVP of Marketing, talk us through some key recent developments for the company.

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