Interviews

BTHA’s Roland Earl and Rebecca Deeming-Mitchell on inventor engagement, industry evolutions and London Toy Fair 2025

The British Toy & Hobby Association’s Roland Earl – Director General – and Rebecca Deeming – Senior Communications & Event Manager – on why inventors should come to Toy Fair.

As Gibsons brings back Dingbats, the inventor’s children recall their dad’s incredible career

Dingbats, cartoon strips, Sudoku Cubes and more: the amazing mind of Paul Sellers.

James Yuen takes us inside the development of HTI’s latest Teamsterz range of vehicles, playsets and tracks

“Good design doesn’t have to be expensive!”: Designer James Yuen discusses his work on HTI’s Teamsterz line, including the Beast Machines Pirate Ship.

“I’ve never seen anything like this”: Wow! Stuff’s Richard North on creating a new category with Real FX Disney Stitch

Wow! Stuff’s Richard North talks Real FX Stitch – and why he feels ‘Puppetronics’ has the potential to match the Furby craze of the Nineties.

Tim Kilpin – President of Toys, Board Games, Licensing & Entertainment at Hasbro – on how insights fuel innovation

“We’re in an industry that turns on serial creativity”: Hasbro’s Tim Kilpin discusses cultivating creative cultures.

GameFlo’s Chijioge “Chi” Nwogu and Ian Allen on bringing basketball to the tabletop with PICKUP

GameFlo’s Chi Nwogu and Ian Allen talk us through the origins of the game, getting into Target – and the sport PICKUP will embrace next…

“My mission? Make products for the world to enjoy!” Courtney Wood on creating Bubblegum Stuff games

Bubblegum Stuff’s Courtney Wood discusses why there’s more to gift games than meets the eye.

Ravensburger’s Samanta Erdini on the “unique freedom” artists enjoy on Disney Lorcana

Art Director Samanta Erdini talks animation, inspiration… And The Emperor’s New Groove!

Veronica Kushnareva – AKA LadyShalirin – on using music as inspiration when illustrating for Disney Lorcana

LadyShalirin talks us through her work on Ursula – Sea Witch Queen from Disney Lorcana.

Jochem van Gool on how a career in animation guides his approach to illustrating Disney Lorcana

Disney Lorcana artist Jochem van Gool on the influences behind his illustrations.

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