Interviews

Process, pitching and people: Richard Levy shares tips from The Toy & Game Inventor’s Handbook.

How Penn & Teller’s licensing deal with Abacus Brands uses the magic of Virtual Reality

“What should a Darth Vader card feel like?”: Danny Schaefer – Lead Game Designer on Star Wars: Unlimited – takes us inside the development of Fantasy Flight Games’ new TCG.

“The characters’ heads are completely new elements!”: LEGO Element Designer Léa Milson and Michaela Edgerley Šťovíček, Head of Product for LEGO DUPLO, take us inside the design process of the new Peppa Pig sets.

Alex Tongue – Founder and CEO of Vango Toys – talks trends, toys and working with inventors.

Luca Borsa talks us through the unlikely origins of Clementoni’s MotoGP game.

“We gave ourselves a complexity budget in the design process”: Eric Lang on crafting an accessible mass market game, with depth.

DesignbyChey’s Cheyenne Raker discusses design, launching her own business – and what kills her creativity!

Fun on the run: Richard Schmising reveals the surprising spark that inspired Gecko Run

“We knew we had something magical…” Adam Carson and Kyle Gutzmann on developing Air Toobz.