Interviews

Spin Master’s Harrie Sivanander on creativity, new designers… and the two types of toy inventor

We caught up with Harrie to learn more about his history in the toy space, the role of wishlists and why a career in design has informed how he works with inventors.

Seven Towns’ Elizabeth Moody on Stuff-A-Loons, Junk Bots and what helps creativity soar

Elizabeth Moody – Senior Vice President of Business Development at Seven Towns – talks pitching, creativity and why building strong relationships is key to success.

Eolo’s Director of Fun Alex Prieto on what he looks for in a product, and living by his motto: keep smiling!

Eolo’s Alex Prieto talks about growing up in toys, smiling on and why he makes fun product videos.

Jazwares’ Michael Rinzler on building the Yankees of inventor relations

Michael Rinzler – Executive VP and Partner at Jazwares – talks us through building the Yankees of Inventor Relations and why inventors are vital to the firm’s plans moving forward.

Bubblegum Stuff’s Courtney Wood talks gifts, games and trend-spotting

We caught up with Courtney to learn more about the origins of the company and find out about why its new range of games marks something of an evolution for the firm.

Creative technologist Jude Pullen on LEGO, lockdown and why consistent creative success needs grit

We caught up with Jude to delve into his approach to design, where he finds inspiration and what his time at LEGO taught him about working in the play space.

Mojo 100 Rising Star Sam Roberts on working for So Sound and playing with toys

So Sound’s Toy and Game Designer Sam Roberts talks cats, coffee and coming up with ideas.

Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas

Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.

Golden Bear Co-founder Christine Nicholls talks toys, values and staying curious

Christine Nicholls of Golden Bear on family values, being bold and moving forward.

Semi Co-op’s Rachel Kremer and Heinze Havinga on celebrating great game design through comics

We caught up with Rachel and Heinze to learn more about the origins of Semi Co-op, and why comics is a perfect vehicle for celebrating great game design.

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