Interviews

Mattel’s Ted Wu talks cars, Creations and creative cultures

Ted Wu – VP of Design for Vehicles and Mattel Creations at Mattel – on fuelling creativity, building design teams and working with inventors.

“We wanted to lean into the insight that it just feels good to be bad!”: Inside the making of Clue Conspiracy

Clue Conspiracy inventor Tommy Maranges and Hasbro Gaming’s own Joe Bradford discuss bringing a hidden role twist to the classic title.

Air Toobz inventor Brad Owen on innovation, design challenges and working with Fat Brain

“The simple products are often the toughest to build”: Brad Owen talks Air Toobz.

Open 2 Design’s Matt Burtonwood on the origins of The Psychopath Test

Ahead of its debut at Toy Fair next week, Open 2’s Matt Burtonwood reveals why Golden Bear is the perfect home for his latest party game.

How does the Mojo 100 work? Billy Langsworthy on the nomination process – and why bribes won’t help!

Mojo Nation cofounder Billy Langsworthy explains how and why nominations make it into the Mojo 100

“Legends are made in this game!”: Format Games’ Matt Edmondson on why 13 Beavers is unlike any game they’ve done before

“I’ve never seen people react to a game like they react to 13 Beavers!”: Matt Edmondson discusses Format Games’ latest launches.

Inventor, graphic designer and more: Christopher Chaffee on bringing Math Path Monster to life!

Make math fun? New inventor Christopher Chaffee on facing the challenge at ThinkFun.

Dream Reviews: Serial inventor Fi Murray reveals how she starts with the end in mind

Visualising Five-Star Reviews: Fi Murray discusses the power of reframing the brief.

“2024 is going to be a huge year for TUBBZ”: Rubber Road’s Liam Taylor on the rise and rise of its cosplaying ducks collectables

Liam Taylor, Head of Partnerships & Development at Rubber Road, discusses recent highlights and future plans.

In KidZ’s Dr Zabina Bhasin on creating kits that fuel compassion and communication in kids

Dr Zabina Bhasin – also known as Dr Zee – discusses what prompted her to enter the toy space with In KidZ.

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