Interviews

The World of EPI’s Dr Lisa Williams on design, Disney and diversity in the doll aisle

Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.

PlayMonster’s Dianne Lauble on young inventors, creative fuel and why leadership matters

Dianne Lauble – PlayMonster’s Director of Inventor Relations – discusses context, coffee shops and confidence.

Inside Out of Order – Part 5: Porridge Design founder, Helen Davies, on creating the game’s look

Graphic Designer Helen Davies discusses why the game Out of Order dramatically changed appearance…

Ian Smith, of Wigwam Studios, on creating trend guides in the world of character-licensing

How Wigwam Studios helps toy and content companies create trend guides that matter.

Super7’s Armando Roque on authenticity, nostalgia and designing toys for retro brands

Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.

The Fantastic Factory’s David Snow on designing LADbible’s first party game

The Fantastic Factory’s David Snow tells us why there’s more to come from LADbible in the games space.

Ridley’s Games’ Austyn Romero on bringing games into puzzles with Jigsaw Duel

Jigsaw Duel designer Austyn Romero discusses why he wanted to flip the therapeutic nature of puzzling on its head.

Product Developer Peter Jepsen discusses Geomag’s design, ranges and magnetic appeal

Products, magnets and more: Product Developer Peter Jepsen talks all things Geomag.

Whiz Kid Games founder Heather Watherston on educational games – and launching in a pandemic

Heather Watherston discusses the the value of learning – and the challenges facing Whiz Kid Games.

Spin Master’s Michael Lee on getting big transformations into small toys with Bakugan

Michael Lee, Design Manager for Boys’ Toys at Spin Master, discusses the “show-to-shelf” approach to crafting toys for Bakugan.

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