Interviews

25 years on from its initial launch, Furby is back! Hasbro’s Justin Pringle sheds light on what’s new.

The recent launch of Kitten Games has propelled Exploding Kittens into the world of kids’ games. Elan Lee – CEO and Co-Creator of Exploding Kittens – tells us how he designed the range with his young daughter, Avalon.

Designers Amanda Birkinshaw and Jim Harrison discuss partnerships, portable games and pain au raisins.

Carol Mertz, Senior Game Designer at Exploding Kittens, discusses bringing a fresh twist to a modern classic.

LEGO’s Cerim Manovi discusses how mash-ups and dream logic guided the development of LEGO DREAMZzz.

Live Long and Prospero Hall: Deirdre Cross explores Star Trek: Cryptic – an escape-room-style game

Adam Hocherman – SVP Product Design & Innovation at Fat Brain Toys – discusses some of the firm’s recent inventor launches, including Make That Most Magnificent Thing, Ultimate Treehouse and Air Toobz.

TinkerTini’s Trina McFarland on evolving, rebranding and doing things for the right reasons

Carlos Mendoza III – Co-Founder of the Artisan Social Club – discusses how toy and game companies partner with the organisation to help nurture new talent.

Tyler Kenney – Mattel’s Director of Design for Licensed Wheels & Matchbox – discusses the “challenger spirit” that drives Hot Wheels.