Interviews

Eric Poses, Owner of All Things Equal, discusses his route into the industry – and why he doesn’t follow trends.

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

Dr Amanda Gummer – Founder and CEO of FUNdamentally Children and The Good Play Guide – discusses how the company’s research supports start-ups.

Vincent Imaoka – Chief of Business Development and Licensing, Americas, Global Business Division at SEGA Toys – on trends, innovation and the Japanese inventor scene.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Alex Murty – International Growth Manager at Joking Hazard ­– discusses how they found Sosig and why it’s such a key launch for the firm.

The duo at Barry & Jason Games and Entertainment discuss the origins of their new party game and how they approach creating experiences to make you laugh.

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

Inventor and agent Mary Ellroy talks ideation, relationships and why she invents with retail buyers in mind.

Josh West – Head of Product Design and Inventor Relations at ThinkFun – on inventors, creativity and the company’s most underrated products.