Interviews
Robert Best – VP of Barbie Product Design at Mattel – on working with inventors and keeping the brand fresh
Mattel’s Robert Best on the advice he’d give inventors looking to create concepts for Barbie.
Designer Kasper Lapp on creating a bluffing game for bad liars in That’s Not a Hat
Kasper Lapp gives us the stories behind three of his recent party games: That’s Not a Hat, Fun Facts and Speak Easy.
Serial toy and game inventor Martin Goldfarb discusses products, process and perseverance
Martin Goldfarb – Vice-President at Eddy & Martin Goldfarb and Associates – gives his best advice.
Serial game inventor Ellie Dix shares her pitching secrets – and discusses Ginger Fox’s Spare, Strike, Steal
Spare, Strike, Steal: How Ellie Dix signed her deal with Ginger Fox
SUPERHOT’s Paweł Piskorski on bringing something fresh to the drinking game space with Not Enough Mana
Paweł Piskorski – Game Designer at SUPERHOT – discusses bringing spells, curses and wizards into drinking games.
Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…
Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.
Marina Khidekel on the origins of her award-winning weighted plush range, Hugimals
Hugimals founder Marina Khidekel discusses the wellness benefits of her plush line’s ‘hugging you back’ effect.
Hasbro’s Angus Walker on creativity, pitching and the key to successful inventor relations
Angus Walker – Head of Inventor Relations and External Innovation at Hasbro – on the value of inventors.
Having a blast: Steve Starobinsky lifts the lid on how Gel Blaster came to market
Gel Blaster’s Steve Starobinsky discusses the white space between foam darts and paintballs
Designer Drew Richards on the story behind his first licensed game, Yes Yes Yeti
Drew Richards discusses why the rules, roles and goals of board games led him into invention.