Interviews

What makes inventor partnerships work?! We find out from two pairs of studios… Making Things & Phase Two, and Big Ideas & Tricky.

Geoff Smyrk ­– VP, Global Creative Director at The Marketing Store – on how they and McDonald’s are on innovation’s frontline when it comes to sustainability in toys.

Prolific inventor Dan Klitsner discusses Pop It Pro, Freefall and his most underrated invention.

History in the making – of a board game! Jason Exum on the HISTORY Channel trivia game

Eclectic Games’s Becky Ottery reveals the packaging mistakes that make retailing a game hard work

Mike Goldman on ZipLinx: A link-springing, ball-flinging, joy-bringing new toy from Doozi

As Scrabble turns 75, Gerry Breslin discusses how Harper Collins extends the brand in books

Allison Gabbey – Sr. Inventor Relations Associate at Fisher-Price – on why she loves working with new inventors… And the key to a perfect pitch.

Linda Chapman – Director of Product Design for the Baby Gear and Newborn categories at Fisher-Price – on parent-led insights, creative fuel and working with inventors.

Why Liz Peters never says never when looking for licenses at tonies®