Interviews
Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…
Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.
Marina Khidekel on the origins of her award-winning weighted plush range, Hugimals
Hugimals founder Marina Khidekel discusses the wellness benefits of her plush line’s ‘hugging you back’ effect.
Hasbro’s Angus Walker on creativity, pitching and the key to successful inventor relations
Angus Walker – Head of Inventor Relations and External Innovation at Hasbro – on the value of inventors.
Having a blast: Steve Starobinsky lifts the lid on how Gel Blaster came to market
Gel Blaster’s Steve Starobinsky discusses the white space between foam darts and paintballs
Designer Drew Richards on the story behind his first licensed game, Yes Yes Yeti
Drew Richards discusses why the rules, roles and goals of board games led him into invention.
Hasbro’s Gray Bright takes us inside Clue’s latest revamp – and reveals the key to success when inventing for the brand
Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming – on what’s new with Clue.
Big Monster Toys’ Gordon Downey on the ‘Aha!’ moment that led to Sink N Sand
Big Monster Toys inventor Gordon Downey takes us inside the creation of Spin Master’s popular Sink N Sand game – and also reveals his most underrated invention.
First-time inventor Mark Langley discusses how his codebreaking game, decypher, got to market
Mark Langley reveals how prototypes, playtests and pitches helped him find the right publisher
John Bell – Director of Product Design and Development at Buffalo Games – on magic words and secret sauce
Buffalo Games’s John Bell on the magic ingredient that gets people saying, “Let’s play again again!”
Play Elevated’s Deb Weber on championing the positive benefits of play
Deb Weber talks us through her previous career at Fisher-Price – and how she’s looking to work with inventors at her new consultancy.