Interviews

“India should not only be seen as an alternative to China, but as a new and exciting market opportunity”: In conversation with Toy Vision’s Jonny Henton.

James Austin-Smith, Innovation Director at Moose Toys, talks us through the origins of Yum Yumz – and how the team approaches extending its popular brands.

Wow! Stuff’s Chief Innovation Officer, Jim Wyatt, and Head of Design Teddy Edwards, talk us through development of their latest Puppetronic creation.

Klim Kozinevich discusses the Kickstarter campaign – and future brand plans – for Here There Bear.

“This is a game created by fans for fans”: Ally Simpson – Senior Manager at Hasbro Games – discusses development of Priorities: Fourth Wing edition.

“It’s about keeping Penny’s legacy alive”: Juliet Lublin – daughter of Pillow People creator Penny Ekstein-Lieberman – and Design Edge’s Matt Nuccio talk us through the return of the beloved brand.

“We want every child to feel special, and every parent to feel supported”: Jonathan Ganley talks us through the origins of Snugshine.

How Moose Toys is bringing Menagerie to market… A Prospero Hall game championed by Deirdre Cross.

Brian “Smitty” Smith and Marz Jr on what went into creating a brand new bot – Ballpoint – for their Transformers: Worst Bot Ever graphic novel.

Richard North on why having a fantastic team means he’s never had to use his authority…