Interviews

SnapDragon’s Rachel Jones on helping inventors and toy firms fight the fakes

Rachel Jones, Founder and Head Dragon at SnapDragon, tells us about the firm’s work in the toy space, and how it engages with the inventor community.

Mondo’s Mike Bonanno and Hector Arce on Godzilla collectibles, Gremlins tiki mugs and bringing cult IP into the toy space

We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches toy design – and what fuels their creativity.

BOTI’s Nico Blauw on the importance of keeping things open, simple and fair with inventors

Nico Blauw, President and CEO of BOTI, tells us about his route into the industry and why innovation is core to what he looks for from inventors.

Mattel designer Michael Kadile talks creativity, charity – and floating a crib from The Mandalorian

Michael Kadile on how he made a floating crib from The Mandalorian… To raise $12,000 for charity!

Roydon Turner on how toy firms can help change the conversation around organ donation with the Orgamites

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.

Coyote & Crow designer Connor Alexander on representation, world-building and the little details that help create immersive RPGs

We caught up with Connor to learn more about how he built the world of Coyote & Crow – and what he thinks of how the industry is tackling issues of representation.

Resonym’s Mary Flanagan on the spiritualist inspirations behind her new word game, Ghost Writer

As Ghost Writer lands on Kickstarter, we caught up with Mary to find out more about the spiritualist inspirations behind it – and the challenges involved in bringing innovation to word games.

Suzannah Hayes on bringing innovation to established categories

In this interview, we dive into Suzannah’s approach to design, her thoughts on innovation and why she loves the collaborative nature of working in-house.

Toy designer David Vonner on being a believer in ‘don’t ask for permission, beg for forgiveness!’

We caught up with David to find out more about his approach to toy design, how he fuels his creativity – and what he learned from working at Hasbro, Spin Master and Mattel.

BrandFocus’ Michele Pearce on expanding Scalextric outside of the toy aisle

We caught up with Michele to find out more about her plans for the iconic toy brand – and why she believes great design is the key to creating magic when it comes to licensing.

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