Interviews

Industry legend Robert Fuhrer on developing the Spirograph Animator

Robert Fuhrer reveals how Nextoy, DubiToys and PlayMonster put a new spin on an old favourite.

London Toy Company founder, Joel Berkowitz, talks plush toys and lush licensing

Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.

Chinti & Parker’s Anna Singh on celebrating colours and creativity with a Crayola knitwear collection

Anna Singh, Co-Founder at Chinti & Parker, talks about the creative process behind the firm’s new Crayola apparel range.

Marty Pardoe of Bubblegum Stuff discusses notebooks, Post-its and product design

Bubblegum Stuff product designer Marty Pardoe on having ideas – and not being a scarecrow.

WooHoo Workshop’s Courtney Pearson on inventing, inspiration and ideas that arrive in dreams

We chat with WooHoo Workshop’s Courtney Pearson about where ideas come from, her education in toy design – and why now is a good time to be an inventor.

Amanda Gummer discusses how her Good Toy Guide is joining forces with The Toy Association to look at STEAM Toy Assessment

Research psychologist Dr. Amanda Gummer on why STEAM Toy Assessment needs structure.

Spin Master’s Tal Schrieber reveals the three biggest mistakes inventors make

Tal Schreiber from Spin Master on the difference between inventors and designers.

Colorway Game Labs’ Omari Akil on bringing DJ Jazzy Jeff and the Fresh Prince into board games with Summertime

We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.

Mattel Television’s Rob David on Masters of the Universe: Revelation – and the three pillars that guide how the firm brings toy brands to TV

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

Zach Schiff-Abrams – Head of Creative Development at Exploding Kittens – on what they’re looking for from the inventor community

As the firm ramps up its global inventor outreach, we spoke with Zach Schiff-Abrams – Head of Creative Development at Exploding Kittens – about the recent Happy Salmon acquisition, and what the team are looking for from inventors.

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