Interviews

Caleb Paullus on taking the pin-craze to the next level with Pinfinity’s line of licensed AR pins

We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.

Identity Games’ J.M. Duparc on creative habits, hates and holy grails

Netherlands-based Identity Games designs, creates and produces award-winning board games before selling them in over 25 countries. Working at Identity since 2005, Chief Creative Jan Maurits Duparc now spends his time questing for and developing new ideas…

Making Things’ Fi Murray on the launch of her studio’s new storytelling arm, Making Things Up

We caught up with Murray to learn more about how 2019 has been for Making Things, and what to expect from the new Making Things Up side of the business.

“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

Hands On Design’s Adriana Molina and Maria Sarmiento on creativity, collaboration and keeping track of trends

As Hands On Design celebrates its 20th anniversary, we caught up with Maria and Adriana to learn more about how they got started in the world of toy design.

What do inventors need to know about selling? Specialist retailer Clea Ewing on why opening boxes closes sales

Fun Learning is a shop that specialises in toys and games with an educational flavour. We spoke with co-owner Clea Ewing to learn what inventors, designers and marketers need to understand about retail…

GO’s Phil Neal on why he welcomes a little creative chaos in the invention process

GO’s Phil Neal tells us more about his beginnings in the industry, his approach to invention and why he’s found working with collaborators to be fruitful.

MLGPC’s Michael Goodman on Fugglers, Monchhichi and the search for great concepts

We caught up with Goodman to learn more about what caught his eye with Fugglers, and learn the one thing he looks for when considering representing a concept.

Sam Unsicker on how Big Monster Toys has remained on top of its game for over 30 years

Sam Unsicker, partner at BMT, sheds light on what it takes to be a designer with the group, and how – in such a trend-driven industry – the firm has remained on top of its game for over 30 years.

Distributor Roger Martin on choosing games, the changing industry and what inventors can do to succeed

Founding a U.K. game-distribution company with only two titles may seem both oddly unassuming and beautifully bold… In 2004, though, Roger Martin did just that!

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