Interviews

Atari founder Nolan Bushnell, and Zai Ortiz – the designer behind Iron Man’s J.A.R.V.I.S. – on their new game St. Noire and how to be creative

Teaming up with futurist and visionary Zai Ortiz, Atari founder Nolan Bushnell brings us the cutting-edge murder-mystery game, St. Noire. We caught up with the two – well, geniuses – to find out more.

Product developer Emily Charles on working for Gibsons, Nora the dog and the one thing inventors must have

We caught up with Emily to learn more about what her role at Gibsons entails and what inventors need to know about pitching concepts to the firm.

Alpha’s Darren Lee Phillipson on bringing Subway Surfers to the toy aisle

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

Distributor Rory Kelly on how a long retail career and two key ingredients shape his view of the toys and games he distributes

With 20 years in retail, and nearly five in the toy-and-game industry, Red Knight Toy Group’s Rory Kelly’s experience includes time at Coiledspring Games as an executive, and as a champion of Wrebbit’s 3D Puzzles.

The Toy Association’s Marian Bossard on engaging with the inventor community at US Toy Fair with Creative Factor

We caught up with The Toy Association’s Executive Vice President of Global Market Events, Marian Bossard, to find out more about how the organisation looks to engage with and elevate the global inventor community.

Hasbro’s Tanya Thompson on what she looks for when meeting inventors

Don’t Step In It, Peeing Pup, The Slow Motion Race; Hasbro is on a roll when it comes to launching great games from the inventor community. We caught up with the firm’s director of global product acquisition for games, Tanya Thompson, to find out what makes for a great Hasbro game…

Senior Design Manager Sven Robin Kahl on his 10 years at LEGO, the secrets of Hidden Side and what creativity needs…

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

Toy Industries of Europe’s Catherine Van Reeth on how designers can get involved in the inaugural Play for Change Awards

The new awards celebrates innovation across three categories: empowerment, sustainability and future skills.

Prolific toy inventor Louise White on where ideas come from, her creative process and the advice she’d give her younger self

Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.

Westley Ciaramella on how invention studio Catapult Concepts thrives on a blend of skills, a fast pace and sheer chutzpah

We caught up with Westley to talk creative Kryptonites, why New York inspired him and how Catapult Concepts drives creativity with ‘what if…’ ideas.

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