Interviews

“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

What do inventors need to know about selling? Specialist retailer Clea Ewing on why opening boxes closes sales

Fun Learning is a shop that specialises in toys and games with an educational flavour. We spoke with co-owner Clea Ewing to learn what inventors, designers and marketers need to understand about retail…

Hands On Design’s Adriana Molina and Maria Sarmiento on creativity, collaboration and keeping track of trends

As Hands On Design celebrates its 20th anniversary, we caught up with Maria and Adriana to learn more about how they got started in the world of toy design.

GO’s Phil Neal on why he welcomes a little creative chaos in the invention process

GO’s Phil Neal tells us more about his beginnings in the industry, his approach to invention and why he’s found working with collaborators to be fruitful.

Sam Unsicker on how Big Monster Toys has remained on top of its game for over 30 years

Sam Unsicker, partner at BMT, sheds light on what it takes to be a designer with the group, and how – in such a trend-driven industry – the firm has remained on top of its game for over 30 years.

MLGPC’s Michael Goodman on Fugglers, Monchhichi and the search for great concepts

We caught up with Goodman to learn more about what caught his eye with Fugglers, and learn the one thing he looks for when considering representing a concept.

Distributor Roger Martin on choosing games, the changing industry and what inventors can do to succeed

Founding a U.K. game-distribution company with only two titles may seem both oddly unassuming and beautifully bold… In 2004, though, Roger Martin did just that!

How Pass the Pigs brought home the bacon: David Moffat on olives, beer and 74 million swine

On one of his rare U.K. stopovers, we met with David Moffat, the inventor of Pass the Pigs, a classic that has enjoyed over 37 million sales.

Phil Sage on the collaborative design effort that went into Hasbro’s D-O Interactive Droid

With multiple modes of play and functions spanning a self-balancing wheel, moving head and antennas, sound effects and light-up LED eyes, we caught up with Hasbro’s Phil Sage to learn more about what went into creating the D-O Interactive Droid.

Games to Get’s Luke Evans on helping players get to know each other with Sussed

Luke Evans, lead product designer at Games to Get, talks us through the success of the firm’s range of Sussed card games.

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